empowering fisherman
User-friendly app for fishermen
Timeline
From explorations to final designs in 12 weeks while working with multiple projects at the same time
Background
In the state of São Paulo/Brazil The Fisheries Institute, linked to the Department of Agriculture and Supply, conducts research and fisheries monitoring. The monitoring aims to raise awareness of the fishing sector, guide public policies, indicate fishing territories, provide subsidies for conflict management, and assess the state of fish stocks.
Given that the fishermen are not particularly tech-savvy, the data collection process is currently conducted entirely by "monitors" who individually inquire about the daily catch from each fisherman in their respective regions of operation. This manual and labor-intensive approach is both resource-intensive and costly for the institute.
The primary challenge was to develop a user-friendly and extremely easy-to-use app that fishermen could navigate independently, allowing them to input their data seamlessly without the need for external assistance.
Opportunity
It was expected that with the collected data, it would be possible to generate information that allowed the evaluation of the impacts resulting from the interactions between oil extraction and production activities and fishing.
1.
Determine methods to involve fishermen in app usage.
2.
Explore ways to gather additional data and records currently unavailable for artisanal fishing.
3.
Evaluate how the application could contribute to cost reduction by relieving monitors of their duties.
We initiated trying to understand what was the profile of the fisherman, With stakeholders interviews, we were able to identify 2 main key profiles of fisherman
Upon completing interactions with the stakeholders and orchestrating workshops, as well as performing comprehensive field research, we started mapping process for the aspects we believed would have relevance to the app.
Following that, we conducted another workshop with stakeholders to validate the ideas. The main ideas validate were:
To gain a clearer understanding of the app's functionality, we initiated the process by sketching a basic user flow, focusing solely on the essential components of the application.
Subsequently, in Figma, we began exploring the specifics of each page within the flow, refining the details and functionalities for a comprehensive visualization.
Upon crafting a fundamental user journey via hand-drawn drafts and detailing each screen in Figma, I advanced to generate wireframes to offer a meticulously structured and comprehensive outline of the app's aesthetics and operations.
